More Brain-Powered Science: Teaching and Learning With Discrepant Events

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Blue + Blue does not equal Blue

Two spheres with identical masses respond differently when placed in a bowl of water. Seismic Accelerator. A red ball mysteriously bounces five times higher than the height from which it was dropped.

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Even More Brain-Powered Science: Teaching and Learning with Discrepant Events

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  1. Watching Momma Die.
  2. Whisps.
  3. Phantasien über die Kunst (German Edition);
  4. HITLERS MENTOR: DIETRICH ECKART, His Life, Times, & Milieu.

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discrepancy

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The hands-on activities serve as visual participatory analogies for science education principles related to the nature of science and cognitive learning theory, bridging the gap between practice and theory. Each exploration, along with the related extension activities, can serve as the framework for a series of professional development sessions or complement conventional preservice science textbooks. Each of O'Brien's easy-to-use chapters includes an expected outcome, an explanation of the science and science education concepts, discussion points, the procedure, and a list of related websites.

Whether you are new to the "Brain-Powered Science" books or are a "brain-powered" professional, this book is sure to create shared entertaining educational experiences for teachers and students.

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Stroop, in "The Journal of Experimental Psychology," reported his experiments on the use of word and color. The discovery is that humans are "involuntary readers" and see words before anything else. Stroop's experiments suggested that the human brain is not always in charge of its own responses to stimuli. In his experiments, saying the word was easy, buy saying its color was not.

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This seems minor in itself, but for the advertising world, it was a godsend. It implied strongly that the brain, at least under the educational conditioning of the time, was wired to respond to words on a page more significantly than to any other factor about a product.

discrepancy

The Stroop Effect, to be extrapolated to marketing, needs to be slightly redefined. The effect implies that the word, the simple meaning, is more important to the average person than the color, or its broader context. Therefore, any advertiser wants to use words that powerfully and simply get its message across.

brandeddotmedia.com/wih-what-is.php One method of marketing that uses the Stroop Effect might be the attachment of a direct and powerful word like "revolutionary" to what, in reality, is a fairly minor change in a product.